IP & Experiential Marketing Manager

thatgamecompany, Inc · China - Shanghai

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About this role

Role Overview As a key leader within the China Marketing team, you will drive and oversee integrated IP entertainment marketing (e.g., animation projects, brand crossovers) and offline experiential initiatives (e.g., conventions, pop-up stores, player gatherings) for thatgamecompany's (TGC) IPs. You will formulate strategies, integrate premium resources, and translate virtual IP universes into…

Excerpt only. The full posting is on the employer’s careers site.

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